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Call to Action, or CTA refers to a link or button that is designed to draw the visitor’s attention in order to prompt a click, either through color, placement, shape or a combination of all three.  In general, most pages should have only 1 or 2 Calls to Action. On your homepage, for example, the call to action is typically in the slider. In Layers,”call to action” refers to the button option in the Slider or Content Widget.

Related Tutorials:

How to Create a Call to Action Banner