WooCommerce: How to Setup Display-Only or Virtual Products

How To  Last Updated: Time to Read: 1 minute

In cases where you wish to advertise products that are not directly for sale through the website, or setup a catalog but not the online ordering aspect, it is still best to use WooCommerce and your Product post type to take advantage of the functionality WooCommerce provides such as order tracking, views, and future pricing or inventory for the product.

You can easily create products that display images and info only, have a contact button instead of a buy now button, or avoid showing prices or stock by using the External / Affiliate Product option.

This also resolves the issue of having Read More buttons on standard products with no price.

Create a Virtual Product

  1. Click on Products > Add New
  2. Add your Title
  3. Add a brief description or instructions to the post editor area
  4. Select External/Affiliate Product from the Product Data panel
  5. Optional: If you want to display a Contact or Inquiry button:
    • Enter the full URL to your contact page or page in the Product URL field
    • Enter the text you want to display on the button in the Button Text field, ie “Inquire” or “Request More Info”
  6. Optional: If you want to display a price:
    • Enter the Regular Price
  7. Optional: If you want to display attributes such as Color, Available sizes, etc, you may add them under the Attributes tab as normal.
  8. Click on Add Product Image to upload and set your product featured image.
    • To add additional images, click on Add Product Gallery Images
  9. Select your Product Category
  10. Click Publish

display-only

Convert Your Display-Only Product

If your display-only products will be available for purchase through your website at any point, you can easily convert themto a normal product by editing the post:

  1. Click on Products and locate the product entry, then click it to edit it
  2. Select the new product type in the Product Data panel (ie Simple Product or Variable Product)
  3. Enter the new price and stock information, and any variations etc
  4. Add or edit images by clicking on Add Media, then selecting “Uploaded to this post” from the Images drop-down
  5. Click Update.
  6. The product will now display a price and buy now button as normal.
To learn how best to setup WooCommerce take part in this online course on Treehouse.